Aesthetic Intelligence
Dr. Yi-Cheng
Guo
PhD in Aesthetics, Peking University
Distinguished Professor, Central Academy of Fine Arts
Dr. Guo works at the meeting point of aesthetics, art licensing and cultural IP strategy, helping places and brands bring their cultural identity into products, spaces and everyday experiences.
Explore project experience ↗
Three decades.
Many kinds of cultural setting.
His work spans art licensing and cultural products in Taipei, licensing fairs in Beijing, the City Art Museum concept in Shanghai, and cultural IP projects in Chengdu and Shanxi.
Artkey’s partnerships with 7-ELEVEN and Fubon Bank brought licensed artworks to festive packaging and customer gifts. In Pingyao, city culture has been developed into an identity for spaces and licensing opportunities.
His approach to aesthetic intelligence begins with recognising what is distinctive about a culture, deciding how to express it, and carrying those choices into products, spaces and experiences.
A method developed
through teaching and practice.
The 2005 Asian Cultural Co-operation Forum, his 2007 book Meili Caifu, and later lectures on cultural creativity document a continuing interest in how beauty, cultural products and everyday life connect.
Explore the method ↗Put culture to work.
Tell us about your organisation, your project and the decision ahead.
Discuss a project ↗Media & publications
Explore the full record ↗CCTV · 2011
Bringing Chinese culture
to the world through art licensing.
Interviewed at Beijing’s cultural industries fair, Dr. Yi-Cheng Guo discussed how art licensing connects culture with industry and brings art into everyday life.
Open the interview video ↗2005 — 2026
Aesthetic intelligence.
More than twenty years in development.
From the Hong Kong forum and the 2007 book to Blue Book research, ICCSD publications and the 2026 course, the inquiry continues: how can beauty enrich daily life and create cultural and economic value?
Explore the publications & teaching timeline ↗