Projects · Government / Institutions / Business
Explore the work across Taipei, Beijing, Shanghai, Chengdu and Shanxi, alongside licensing partnerships for businesses.
Project locations
Dr. Guo participated in early planning for the Red House creative market, connecting makers, products and a historic setting. The Taipei Culture Foundation manages the venue’s long-term operations.
A 2014 Taipei city publication reported more than 400,000 monthly visits to the venue and an average of 93 market stalls each week. The market provides a regular place for makers to meet audiences.
Project records. Read the report ↗
Dr. Guo’s team was commissioned in 2007 to plan art-licensing guidelines, addressing how the museum, designers and manufacturers could work together.
Museum research reports approximately NT$560.6 million in revenue from collaboratively developed merchandise in 2014, across the institution’s business. The licensing model brings external design, production and sales partners into cultural product development.
Project records. Read the report ↗
Read Dr. Guo’s interview ↗Project locations
The Yi-Life gallery in Beijing’s 798 Art District brought artworks, licensed products and exhibition space together for artists, businesses and the public.
Opening photograph and project record: Thirty Years in Cultural IP, p. 14.
Dr. Guo’s team organised the fair for five consecutive years from 2009, creating opportunities for artists, brands and manufacturers to meet.
A recurring exhibition and negotiation platform opened channels between works of art and product-development partners.
Project records. Read the report ↗
Dr. Guo’s team worked with the Songzhuang art district administration on licensing for resident artists and signed a cooperation agreement.
The partnership entered the agreement and licensing-planning stage, setting a direction for artworks to reach products and brand collaborations.
Project records.
Project locations
Dr. Guo participated in curating the City Art Museum demonstration centre and Yi-Life gallery on Shanghai’s Huaihai Middle Road.
The concept took physical form in an exhibition space, bringing art and lifestyle design into a commercial setting and giving partners a place to experience the proposition.
Project records.
Cooperation discussions around Yuehu Sculpture Park explored the City Art Museum concept as a direction for public space.
Planning considered sculpture, landscape and visitor experience as elements of a coherent cultural theme.
Project records.
Project locations
Dr. Guo participated in cultural licensing cooperation associated with Du Fu Thatched Cottage. Applications include Vichy gift packaging, cultural merchandise and a KFC themed restaurant.
Literary heritage reached everyday products and a physical commercial setting, extending the ways visitors and consumers encounter the poet’s legacy.
Project records. Read the report ↗
Dr. Guo participated in developing a cultural IP system for the Shu Han City project and taught cultural planning for Party-school and tourism-sector audiences in Chengdu.
The planning proposal brings dispersed Three Kingdoms content into one direction, providing a basis for later identity and experience development.
Project records.
Project locations
Pingyao invited Dr. Guo’s team to undertake IP strategy from 2019. The identity has appeared in local settings and at the 2025 Hong Kong International Licensing Show.
Local tourism authorities reported over 11 million visits to the ancient city in 2025. Within this destination, the IP work focuses on a consistent identity, cultural experiences and licensing opportunities.
Image: China.org.cn report. Read the report ↗
Destination visitor figures ↗
Dr. Guo participated in Datong’s city cultural branding plan and presented his thinking at a provincial cultural and creative industries meeting.
The visual proposal gives the city’s cultural identity a design direction for discussion and subsequent development.
Project records.
Business partnerships
After licensing Qi Baishi’s works, Artkey granted Uni-President’s convenience-store business the right to use one work on packaging for its festive Buddha’s Delight product.
The licensed artwork gave the packaging a recognisable cultural identity and a story suited to seasonal gifting.
Read CommonWealth Magazine ↗Cheers reports that Artkey applied Qi Baishi’s imagery to ceramic tea sets and tableware, working with Fubon Bank on exclusive gifts for shareholder customers.
Usable objects combined with licensed art gave the gift a cultural character and a lasting place in the recipient’s daily life.
Read Cheers ↗Global Views Monthly reported that a teahouse developed by Dr. Guo with a restaurant operator charged approximately 20% more for its menu items while attracting visitors who came specifically for the experience. Art gave the setting and its offer a distinctive identity.
Read Global Views Monthly ↗
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