Aesthetic
Intelligence
美力
Culture finds its value
in the life of a place.
In the agricultural age, “physical strength” was the key to survival.
In the industrial age, “intellect” was a vital source of value.
In the age of AI, “aesthetic intelligence” is humanity’s ultimate competitive advantage.
Media & publications
Explore the full record ↗CCTV · 2011
Bringing Chinese culture
to the world through art licensing.
Interviewed at Beijing’s cultural industries fair, Dr. Yi-Cheng Guo discussed how art licensing connects culture with industry and brings art into everyday life.
Open the interview video ↗Selected projects
All projects ↗
Shanxi · Pingyao
From an ancient city
to a recognisable cultural IP.
IP strategy from 2019 connects the city’s cultural identity with public spaces, products and international licensing.
Explore the Pingyao project ↗Philosophical roots
Aesthetic intelligence.
Rooted in Chinese philosophy and aesthetics.
Chinese philosophy and aesthetics have a long tradition of bringing aesthetic experience into everyday life. Zhuangzi attends to the beauty of nature; Tao Yuanming finds harmony with it in rural life; Su Dongpo discovers delight in ordinary things. Aesthetic intelligence draws on this tradition: developing our capacity to sense and understand beauty, and bringing aesthetic judgment into how we live and create.
Explore the philosophical and aesthetic roots ↗Method
The concentric
circles method
Culture and beauty. Creativity and contemporary art. Industry and cultural products. Lifestyle and Yi-Life. A shared direction from cultural meaning to everyday use.
Explore the method ↗
Speaking & teaching
From the forum
to the classroom.
The Asian Cultural Co-operation Forum, Peking University’s Cultural Industries New Year Forum, the Olympic cultural creativity forum, and professional programmes for museum, government and business leaders.
Speaking timeline & teaching experience ↗2005 — 2026
Aesthetic intelligence.
More than twenty years in development.
From the Hong Kong forum and the 2007 book to Blue Book research, ICCSD publications and the 2026 course, the inquiry continues: how can beauty enrich daily life and create cultural and economic value?
Explore the publications & teaching timeline ↗Bring your project.
Start with aesthetic intelligence.
Cultural research, positioning, IP structure and implementation planning. Define the work around the decisions your project needs to make.
Advisory services ↗Contact & collaboration
Tell us about your project ↗