Aesthetic intelligence & cultural IP.
More than twenty years of practice.

CommonWealth Magazine profile

A profile of Dr. Guo’s art-licensing work, including the use of Chinese art in 7-ELEVEN festive packaging.

Asian Cultural Co-operation Forum: aesthetic value

At the Hong Kong forum, Dr. Guo discussed aesthetic value, art licensing and city identity, introducing his vision of the city as an art museum.

Cheers: art licensing in business

The report covers Artkey’s licensing model, including Qi Baishi imagery on gifts for Fubon Bank clients and international licensing partnerships.

Publication of Meili Caifu

The book brings together his thinking on beauty, art licensing and cultural added value.

Xinhua Economic Analysis Report

Issue 262 discusses cultural creativity and industrial added value, including applications of Artkey’s art-licensing model.

Xinhua Economic Analysis Report · Issue 262 · Print edition

CCTV Xinwen Lianbo: art in everyday life

The 12 November report on Beijing’s cultural industries fair includes Dr. Guo discussing how art licensing can bring Chinese culture to international audiences.

Xinhua: cultural finance and intellectual property

Xinhua’s reporting on cultural-industry finance quotes Dr. Guo on copyright-backed finance, intellectual-property valuation and supporting services.

Cross-Straits Cultural Blue Book: copyright industries

His chapter on opportunities and challenges in cross-Straits cultural copyright industries appears in the 2013 cooperation and development report.

Shanghai Jiao Tong University: beauty in life

The university’s lecture record explains beauty in life through concentric circles connecting contemporary art, cultural products and lifestyle.

Ministry of Culture seminar: art licensing across industries

At a Ministry of Culture seminar on implementing the State Council’s policy on integrating cultural creativity and design services with other industries, Dr. Guo spoke on art licensing and cultural added value. The meeting was chaired by Liu Yuzhu, then Director of the ministry’s Cultural Industries Department.

National Cultural Heritage Administration: museum training

Taught heritage licensing and cultural-product development at a national training programme for museum professionals, connecting collection resources with practical product development.

CAFA: curriculum development and graduate teaching

Joined the Central Academy of Fine Arts to contribute to cultural and creative industries management, supervise graduate students and develop teaching materials and courses. Teaching in Cultural and Creative Industries: Theory and Practice connects cultural resources, industry integration, urban development and business planning.

Second East Asian Art Development Forum: city cultural IP

Delivered a keynote on building city cultural IP through art licensing at CAFA’s forum, connecting cultural resources, public space and cultural consumption with the vision of a city as an art museum.

Fifth Asia Art & Finance Forum: cultural IP for cities

Presented How Cultural IP Can Support Cities in Shanghai, outlining a practical approach through cultural-resource research, urban space, public culture and brand development.

UNESCO Category 2 centre: city IP and sustainability

The International Centre for Creativity and Sustainable Development publishes his essay on city cultural-tourism IP and cultural diversity. Creativity 2030, issue 7, also features his writing on city IP and sustainability.

CAFA Cultural IP Studio

The Cultural IP Studio at the Central Academy of Fine Arts was established, with Dr. Guo serving as supervising professor, connecting cultural-IP research and project practice with teaching and talent development.

Xinhuanet: Pingyao’s cultural IP in practice

Coverage of the Pingyao Chinese New Year launch records Dr. Guo presenting the creative concept for the ancient city’s cultural IP.

CGTN: Returning Roots

CGTN’s original documentary follows Dr. Guo’s journey to his ancestral home, exploring memory, cultural identity and continuity across generations.

Cultural Creativity: Aesthetic Intelligence and IP in the AI Era

A graduate course for the first semester of 2026–27. Twelve sessions connect aesthetic perception, judgement and creation with the concentric circles, AI collaboration and IP practice.