Featured address · The City as an Art Museum
Asian Cultural Co-operation Forum, Hong Kong
An address to Asian cultural-sector delegates on aesthetic value, art licensing and city identity.
Read the record ↗Speaking & executive education
Bring culture
into the decision.
Dr. Yi-Cheng Guo speaks on aesthetic intelligence, art licensing and cultural IP, drawing on three decades of work with cities, cultural institutions and businesses.
Speaking timeline
From city culture
to business practice.
Guest lecture · Art licensing and entrepreneurship
College of Management, National Taiwan Normal University
Artkey cases trace the path from creative ideas to business partnerships.
Read the record ↗Forum address · Art licensing
International Art Licensing Fair, Beijing
Connecting artists, brands and manufacturers through art licensing.
Fair opening transcript ↗Featured address · Let the City Become an Art Museum
9th China Cultural Industries New Year Forum, Peking University
How art licensing can connect public space, city identity and everyday consumption.
Read the record ↗Specialist teaching · Art licensing and merchandise
National Art Museum Directors’ Training
Museum examples introduce licensing structures and merchandise development.
China Culture Daily · 14 June 2012 · p. 10Guest lecture · Connecting creativity and industry
Institute of Cultural Development, Communication University of China
The concentric circles framework connects beauty, contemporary art, cultural products and everyday life.
Read the record ↗Forum presentation · Integrating creative and design services with industry
5th China International Creative Design Forum, Fuzhou
A presentation for designers and university audiences on bringing cultural content into industry.
Read the record ↗Specialist teaching · Heritage licensing and product development
National Cultural Heritage Administration Training on Cultural Product Development
Teaching for museum professionals on licensing terms and cultural product development models.
Read the record ↗Forum discussion · Art licensing and consumer culture
Art in Everyday Life Forum
Discussing how licensed art can support cultural products and wider participation in art.
Read the record ↗Featured address · How Cultural IP Can Support Cities
5th Asia Art & Finance Forum, Shanghai
A practical approach to city IP, connecting cultural resources, places and brands.
Read the record ↗Featured address · Cultural IP for Beijing’s Central Axis
Beijing Central Axis Cultural Industries Expert Forum
Connecting cultural heritage with public experiences, tourism products and communication.
Read the record ↗Further forum addresses
An ongoing voice in the cultural industries.
Olympic Cultural Creativity and Urban Development Forum
Featured address: How Culture Can Help Transform Industry
Read the profile ↗China International Creative Industries Forum
Presentation on the creative industries
Korea Cultural Brand Forum
Presentation on cultural branding
Beijing Cultural and Creative Industries Expo Forum
Art licensing and cultural industries
Shenzhen Cultural Industries Fair Symposium
Cultural industries symposium
2026 / 27
Cultural Creativity:
Aesthetic Intelligence and IP in the AI Era
How do human perception, judgement and creativity shape cultural work in the AI era? The course uses the concentric circles framework, readings, case studies, field observation and project prototypes to connect cultural value with IP and everyday experience.
- 01
Cultural creativity in the AI era
- 02
The concentric circles of cultural creativity
- 03
Analysing cultural IP through the circles
- 04
Cultural resources and Chinese aesthetics
- 05
Beauty as discovery, choice and feeling
- 06
From content and brands to IP
- 07
Aesthetic intelligence: perception, judgement and creation
- 08
Artificial intelligence and human creativity
- 09
Cultural products, intellectual property and art licensing
- 10
IP operations, industry integration and aesthetic value
- 11
Lifestyle and everyday aesthetics
- 12
From beauty to beauty in everyday life
Professional education
Culture and industry
for decision-makers.
Teaching connects cultural strategy, licensing, product development and management for public-sector leaders, museum directors, cultural districts and businesses.
Central Academy of Fine Arts: Cultural and Creative Industries in Theory and Practice
A course combining theory and practical discussion, covering creativity, industry collaboration, urban development and business planning.
Read the course review ↗Government and cultural administration
- Chinese Academy of Governance
- Regional Party schools
- Ministry of Culture
- Cultural Product Development and Operations Training, National Cultural Heritage Administration
Art museums and museum operations
- National Art Museum Directors’ Training, first cohort
- National Art Museum Directors’ Training, second cohort
- National Art Museum Directors’ Training, third cohort
- Private Art Museum Directors’ Training
- Modern Museum Operations and Cultural Product Development
Cultural finance and capital management
- Executive Programme for International Cultural Finance and Trading Institutions
- Senior Management Programme for Cultural Property Exchanges
- Advanced Cultural and Creative Capital Management Programme, Beijing Cultural Assets Office
Cultural districts and project management
- Senior Management Programme for National Cultural Industry Demonstration Parks and Bases
- Senior Management Programme for Organisations Delivering National Key Cultural Industry Projects
- Specialist Programme in Distinctive Cultural Industry Development
- Advanced Programme in Art, Crafts and Creative Design for National Cultural Industry Parks
- Management Programme for Key Cultural Facilities
- Cultural Entrepreneurship and Creative Talent Training, Ministry of Culture
University executive and specialist programmes
- Advanced Cultural Enterprise Management and Capital Operations, Peking University
- Advanced Art Theory Programme, Peking University
- Advanced Art Finance Management, Tsinghua University
- Advanced Higher Art Education Management, School of Arts Administration and Education, Central Academy of Fine Arts
A focused conversation for your team.
Featured talks
Build a shared understanding of aesthetic intelligence and cultural IP.
Project workshops
Work through positioning, cultural content and applications using your own project.
Advisory engagements
Develop positioning, an IP structure and a phased implementation plan.